Responsibilities

• Develop and execute comprehensive social media strategies across multiple hospitality brands.
• Manage all social media channels, including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.
• Lead content planning, creation, scheduling, and publishing efforts.
• Develop campaign concepts that support brand positioning, seasonal promotions, events, and business objectives.
• Direct and coordinate content shoots, influencer visits, media events, and brand collaborations.
• Analyze performance metrics and provide strategic recommendations to improve engagement, audience growth, and conversion.
• Manage community engagement and online reputation across all platforms.
• Oversee paid social advertising campaigns and audience targeting strategies.
• Lead email marketing initiatives and integrated digital campaigns.
• Manage digital asset libraries and marketing resources.

Requirements

• 3–5+ years of professional social media management experience.
• Proven experience developing social media strategies and growing brand audiences.
• Strong photography, videography, and content creation skills.
• Experience with Canva, Adobe Creative Suite, Meta Business Suite, and social media scheduling platforms.
• Experience managing paid social campaigns and analyzing marketing performance data.
• Exceptional writing, communication, and project management skills.
• Hospitality, restaurant, brewery, tourism, entertainment, or lifestyle brand experience strongly preferred.