Responsibilities

• Help plan and create TikTok content, with a strong focus on original, entertaining video.
• Capture the energy of our rinks, including public skates, themed events, birthday parties, school and camp trips, fundraisers, group events, and behind-the-scenes moments.
• Create content that helps guests discover what they can do at United Skates—from skating and games to food, parties, and special events.
• Visit our locations to film guests’ experiences, team members, DJs, event setups, new attractions, and everyday rink life.
• Work with rink teams to identify timely stories, promotions, and moments worth sharing.
• Follow social trends, sounds, and formats, and adapt the ones that fit United Skates and our audiences.
• Support social content for promotions, seasonal events, new offerings, and location-specific campaigns.
• Edit short-form video and write engaging captions and calls to action.
• Publish and schedule content across TikTok, Instagram Reels, Facebook, and other relevant channels.
• Monitor comments and messages, engage with our community, and route customer questions to the right team.

Requirements

• A strong interest in social media, especially TikTok and short-form video.
• Experience creating content for a personal account, school, club, business, or organization. Professional experience is welcome, but this is an entry-level opportunity.
• Comfort filming and editing video on a phone using tools such as CapCut or similar software.
• A good instinct for which trends fit a brand—and which ones don’t.
• Strong writing skills, creativity, organization, and follow-through.
• Comfort working in active, busy environments and interacting with team members and guests.
• A portfolio or examples of content you’ve created.
• Experience or interest in entertainment, hospitality, events, family attractions, or roller skating is a plus.

Benefits

• 401(k)
• Company parties
• Competitive salary
• Opportunity for advancement