Responsibilities

• Strategy & Execution: Develop and own the social media roadmap across Instagram, TikTok, LinkedIn, and X/Twitter.
• Content Creation: Script, shoot, and edit short-form video (Reels/TikToks) that stops the scroll.
• Community Building: Engage with our followers, jump on trending moments, and turn "likes" into loyal fans.
• Analytics: Track performance metrics to figure out what’s working, what’s not, and why.
• Collaboration: Work closely with the marketing and design teams to ensure every post aligns with the TQG vision.
• Multi-Channel Content Architecture
• Vertical Video Production: Lead the end-to-end production of short-form video (TikTok/Reels). This includes scriptwriting, lighting/shooting, and high-retention editing (CapCut/Premiere).
• Platform Tailoring: Translate one core campaign idea into platform-native formats (e.g., a technical whitepaper becomes a 10-slide LinkedIn carousel and a 60-second "explainer" video).
• Editorial Calendar: Maintain a 30-day rolling calendar that balances promotional, educational, and "human-centric" content.
• Growth & Community Management
• Outbound Engagement: Spend 30–60 minutes daily engaging with industry leaders, partners, and potential customers to increase TQG's "Share of Voice."
• Trend Harvesting: Identify relevant memes or cultural shifts within 24 hours of emergence and execute a TQG-specific "spin."
• Influencer/KOL Liaison: Identify and manage relationships with niche influencers for organic collaborations and takeovers.
• Performance & Attribution
• Monthly Audits: Prepare reports analyzing CTR, engagement rate, and follower growth.
• Conversion Tracking: Use UTM parameters and platform insights to track how social traffic contributes to [e.g., website sign-ups/sales].