Social Media Manager

Responsibilities

• Develop original content ideas that reflect the brand's personality and support product launches, seasonal shopping, and promotions.
• Manage the content calendar, coordinate approvals, and maintain a consistent publishing schedule.
• Plan and attend photography and filming sessions at the Raleigh office every one to two weeks.
• Shoot and edit product photos, behind-the-scenes footage, Reels, TikToks, Stories, and other social media content.
• Write captions, video hooks, and calls to action that reflect the Pretty Alright Goods brand voice.
• Adapt content for Instagram, TikTok, and Facebook rather than using identical content across platforms.
• Respond to comments, messages, and brand mentions during agreed-upon coverage periods.
• Engage with customers and relevant accounts, directing customer-service and wholesale inquiries to the appropriate team members.
• Track reach, engagement, website traffic, and available sales attribution.
• Prepare straightforward monthly performance reports with recommendations on what to repeat, change, or test.

Requirements

• Experience creating social media content and managing accounts for a business or brand.
• Strong hands-on skills in product photography, short-form video filming and editing, and simple graphic creation.
• Familiarity with tools such as CapCut, Canva, Adobe applications, or similar software.
• Strong writing skills, a good sense of humor, and the ability to adapt to an established brand voice.
• Good creative judgment when identifying trends that fit the brand.
• Strong organizational skills, initiative, and the ability to manage deadlines and work independently.
• Ability to incorporate feedback and use performance data to make practical recommendations.
• Availability to attend recurring photography and filming sessions at the Raleigh office every one to two weeks.

Preferred

• - Two or more years of relevant experience is preferred, although the portfolio is more important than a specific number of years.
• - Experience with consumer products, e-commerce, gifting, or lifestyle brands.
• - Comfort appearing on camera is helpful but not required.