Social Media Manager

Responsibilities

• Build the Energo brand through creative and consistent content that highlights its people and work across the city.
• Plan and manage monthly content calendars across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Shoot, edit, and publish short-form videos, photos, and graphics, including Reels, TikToks, and carousels.
• Repurpose existing photo shoot and drone footage into regular social media posts and website content.
• Capture content at job sites, in the company yard, and alongside crews and technicians, including before-and-after project content.
• Write captions, post copy, and short-form messaging that reflect Energo's brand voice.
• Maintain a consistent brand look, feel, and voice across channels in coordination with the Director of Marketing.
• Grow followers and engagement, and respond to comments and messages promptly and professionally.
• Run and optimize paid social media campaigns.
• Track platform and post performance and prepare monthly reports covering reach, engagement, follower growth, and leads generated through organic and paid efforts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years of experience in content creation, social media management, or digital marketing through an agency, in-house role, or freelance work.
• Strong portfolio of social media content created, particularly short-form video.
• Hands-on experience with Facebook, Instagram, TikTok, and LinkedIn.
• Experience building, managing, and optimizing paid social campaigns using Meta Ads Manager and Business Suite, LinkedIn Campaign Manager, and similar platforms.
• Proficiency in video and design tools such as CapCut, Adobe Premiere Pro, Lightroom, and Canva.
• Comfort working on camera and at active job sites; site safety training will be provided as needed.
• Creativity, initiative, and the ability to contribute new ideas while growing with the company.
• Strong attention to detail, teamwork, and follow-up skills.
• Excellent written communication and interpersonal skills.

Preferred

• Experience building or growing a brand's social media presence.
• A valid driver's license is a plus.

Benefits

• 401(k) with matching.
• Dental insurance.
• Health insurance.
• Paid time off.
• Vision insurance.