Responsibilities

• Owns TOCA’s organic social presence, responsible for both strategy and execution across platforms like Instagram, TikTok, YouTube, and emerging channels.
• Build and execute social strategies, manage day-to-day publishing, and create campaigns that drive engagement, participation, and cultural relevance.
• Serve as the voice of TOCA across social media platforms.
• Engage with players, families, and fans through comments, direct messages, and community conversations.
• Build relationships with creators, players, and community members contributing to TOCA’s digital presence.
• Encourage players and guests to share their experiences and become part of the TOCA story.
• Develop and execute monthly social media strategies aligned with growth objectives.
• Manage publishing calendars across Instagram, TikTok, YouTube, and emerging platforms.
• Lead UGC initiatives that drive participation and sharing.
• Develop hashtag campaigns and social challenges to expand reach.

Requirements

• 3–6 years of experience managing social media for a brand, sports organization, or creator-driven platform
• Strong understanding of social platform algorithms, growth strategies, and audience behavior
• Experience executing UGC campaigns, hashtag strategies, and community engagement initiatives
• Strong writing skills with the ability to craft compelling captions and storytelling
• Experience using analytics tools to track performance and optimize content strategy
• Passion for soccer, sports culture, or community storytelling strongly preferred