Social Media Manager

USA (Remote)

$12K/yr – $18K/yrMid Level2+ years exp

Posted 2 months ago

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Job Summary

Own social strategy, production, and performance for a luxury audience across key platforms, turning stories into high-engagement campaigns and elevating brand prestige.

  • Strategy & Platforms: Lead end-to-end social planning, content, and production for Instagram, TikTok, YouTube, Facebook, and LinkedIn.
  • Creative & Collaboration: Align with creative teams to sustain a premium voice, visuals, and cohesive brand experience.
  • Performance & Innovation: Own analytics, optimize campaigns, and stay ahead of platform trends to maximize reach and brand lift.

Job Description

  • Strategy & Platforms: Develop a comprehensive social strategy across Instagram, TikTok, YouTube, Facebook, and LinkedIn tailored to a luxury audience.
  • Content Creation: Produce high-quality posts, stories, reels, short-form videos, and graphics that resonate with discerning viewers.
  • Video Production: Shoot and edit videos that tell compelling lifestyle stories and drive engagement.
  • Performance Optimization: Analyze metrics to optimize campaigns for reach, engagement, and brand lift.
  • Trend & Innovation: Monitor social trends and emerging platforms to keep the brand at the forefront of digital culture.
  • Brand Consistency: Collaborate with creative and marketing teams to maintain a cohesive voice and aesthetic across touchpoints.
  • Campaign Leadership: Lead campaign ideation, influencer partnerships, and high-impact launches to position the brand as a market leader.
  • Experience & Expertise: 2+ years as a digital marketer or social media strategist with a track record of developing and executing social strategies.
  • Content & Production Skills: Ability to create high-quality content across platforms with strong video editing and production capabilities.
  • Analytics & Optimization: Proficient in analyzing performance data to optimize campaigns and enhance engagement.
  • Trend Awareness: Demonstrated ability to stay ahead of social trends and platform updates.
  • Brand Collaboration: Experience collaborating with creative teams to ensure a consistent brand voice and aesthetic.
  • Education: Bachelor’s degree in Marketing, Communications, Journalism, or equivalent work experience required.
  • Language & Communication: Excellent English communication skills, with strong time management and work ethic.
  • Technical Tools: Proficiency in video editing tools (Adobe Premiere Pro); motion graphics experience a strong plus.
  • Industry Experience: Prior work with luxury, real estate, lifestyle, or high-end brands is strongly preferred.
  • Discoverability: Understanding of SEO principles and content discoverability to support organic visibility.
  • Brand Growth: Proven experience building and growing brands through social media.
  • Content Prowess: Exceptional storytelling, copywriting, and visual content skills.
  • Brand Fit: Experience with luxury, high-end, or lifestyle brands is highly preferred.
  • Data-Driven: Analytical mindset with ability to turn insights into action.
  • Project Management: Highly organized, capable of managing multiple campaigns and projects.
  • Innovation Passion: Strong enthusiasm for trends and creating memorable online experiences.

Headcount Trend

Current headcount: ~3

Marketing Team

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