Responsibilities

• Develop and execute comprehensive social media strategies that align with brand, product, and business objectives.
• Lead the planning, development (copywriting/design), publishing, and optimization of content across social media platforms including LinkedIn, YouTube, and other emerging channels.
• Partner with Product Marketing, Brand Communications, Sales and other cross-functional teams to develop social content that supports integrated marketing campaigns, product launches, events, and business initiatives.
• Manage editorial calendars and ensure consistent content delivery across all social platforms.
• Manage paid social media campaigns including audience targeting, budget allocation, performance optimization, and ROI measurement.
• Support events, trade shows, webinars, and product launches through social media promotion and real-time event coverage.
• The Social Media Manager plays a key role in advancing business objectives by developing and executing strategic social media initiatives that increase brand awareness, strengthen market presence, support product commercialization, and enhance customer engagement.
• Communicates and collaborates extensively with cross-functional teams, including Product Marketing, Sales, Medical Affairs, Regulatory Affairs, Legal, and senior leadership to develop, execute, and optimize social media strategies that support business objectives.
• Regularly presents campaign plans, performance metrics, strategic recommendations, and emerging trends to management and key stakeholders.
• Serves as the organization\'s subject matter expert for social media, influencing communications strategies, content development, brand messaging, and digital best practices.

Requirements

• Deep understanding of social media strategy, content marketing, digital communications, and audience engagement.
• Strong knowledge of social media platforms, algorithms, best practices, and emerging trends.
• Experience developing both organic and paid social media programs.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Excellent written communication, storytelling, and content development skills.
• Strong project management and organizational capabilities.
• Ability to manage multiple projects simultaneously while meeting deadlines and budget requirements.
• Experience collaborating across multiple organizational levels and functions.
• Ability to balance strategic thinking with hands-on execution.
• Experience with social listening, social analytics, and social media management platforms.

Preferred

• Adobe Creative Cloud (preferred)
• Marketing Automation and CRM platforms (preferred)