Responsibilities

• Develop and Execute Strategy: Create and implement an integrated social media strategy that drives growth across all platforms, with a focus on Instagram, Facebook, and Pinterest.
• Content Planning: Curate and maintain a compelling monthly content calendar that resonates with both trade professionals and end consumers, aligning with Surya’s marketing priorities.
• Engagement Optimization: Use SEO, hashtags, emojis, and other strategies to optimize content for maximum visibility and engagement, keeping Surya at the forefront of social media trends.
• Influencer Partnerships: Manage influencer programs by evaluating potential partnerships, growing our user-generated content (UGC) pipeline, and leveraging this content for marketing purposes.
• Community Engagement: Foster authentic connections by managing all social media interactions, responding to DMs, comments, and inquiries promptly with accurate and friendly information.
• Stay on Trend: Be the go-to expert on social media platform updates and trends, specifically within the interior design, home décor, and retail industries.
• Track & Report Success: Regularly analyze social media performance, provide insights, and track KPIs to ensure continued growth and engagement. Stay competitive by conducting analysis of industry trends and competitors.

Requirements

• A BA degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of hands-on experience in social media management for top brands or organizations; at least 5+ years of experience working with influencers and managing UGC.
• A true love for social media, home décor, and interior design—plus the ability to translate that passion into engaging content.
• Creative & Visual Skills: A keen eye for design, with exceptional attention to detail and strong proofreading skills.
• Engagement Expertise: Proven ability to create content that significantly drives engagement and builds lasting relationships with followers.
• Paid Media Knowledge: Understanding of paid social media strategy to amplify organic efforts.
• Communication Skills: Exceptional communicator, capable of working cross-functionally and building strong partnerships across teams.
• Tech-Savvy: Familiarity with graphic design software such as InDesign, Photoshop, or Illustrator to create and refine visuals. Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) is essential.
• Prioritization & Time Management: Strong organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.