Responsibilities

• Manage and oversee off-hours social media processes, ensuring timely responses and content updates during Thursday to Monday shifts
• Drive social monitoring and listening efforts to identify brand issues and opportunities, collaborating with analysts
• Publish social content, perform quality assurance, and optimize posts based on performance metrics
• Monitor audience engagement, analyze reactions, and adapt strategies to increase interaction and reach
• Lead community engagement initiatives, fostering positive interactions and managing content approvals
• Coordinate with agency partners and contractors to review and approve deliverables
• Stay informed about social media trends, insights, and market analyses, providing regular updates to the team
• Support crisis management and real-time social responses to mitigate risks and capitalize on emerging opportunities

Requirements

• Bachelor's degree or equivalent practical experience
• Minimum of 4 years of experience in consumer-facing marketing
• At least 3 years of experience in social media management
• Proven experience managing traditional and emerging social media channels
• Experience leading cross-functional or cross-team projects
• Knowledge in social issues management and real-time social response
• Ability to work Thursday through Monday, including weekends and evenings
• Experience with social listening analysis and reporting tools
• Familiarity with social media content publishing, response, and reporting platforms like Sprinklr and YouTube Studio
• Understanding of internet culture and social platform norms
• Strong creative skills with keen attention to detail
• Excellent program management and organizational skills