Social Media Manager

Responsibilities

• Manage and develop digital communications and social media content for the N.C. Department of Agriculture and Consumer Services.
• Oversee content creation, planning, and posting across multiple social media platforms to increase public awareness, educate and engage citizens, and highlight agriculture and departmental initiatives.
• Create graphics, videos, and other visual content; monitor audience engagement; and assist with communications, special events, and public inquiries, including the N.C. State Fair and other departmental programs.

Requirements

• Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
• Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.
• Demonstrated experience managing professional social media accounts (i.e. Facebook, Instagram, X, YouTube, Tik-Tok) and developing strategies for optimizing reach, which includes developing comprehensive social media strategies and analyzing and measuring social media engagement.
• Ability to use Adobe Creative Suite and/or Canva to create and edit digital content.
• Strong organizational skills and demonstrated ability to be detail-oriented, manage multiple projects at one time, prioritize tasks effectively and maintain Excel databases.
• Demonstrated ability to write according to correct English usage and Associated Press style and ability to edit and analyze information prepared by others.
• Documented expertise in writing about agriculture, food or public events (examples include news releases, columns, speeches and blog posts).