Responsibilities

• Social Media Strategy & Campaign Leadership (25%): - Develop and execute annual digital and social media strategies, campaign frameworks, editorial calendars, and KPI models aligned with organizational priorities. - Serve as strategic social media lead for core SEMA properties including but not limited to the SEMA Show, SEMA Association, SEMA Fest, SEMA News, Membership. - Lead social agency partnerships and manage sub-accounts to maintain consistent strategy, paid social deployment, and unified brand voice.
• Content Production & Creative Direction (20%): - Direct and produce high-impact, platform-optimized digital assets, including photography, short/long-form video, graphics, and written copy in the defined voice and tone of the SEMA brand. - Utilize design software and editing applications to execute original assets quickly without sacrificing visual standards or narrative quality. - Collaborate with marketing and creative teams to align digital assets with broader brand and campaign collateral.
• Multi-Platform Publishing & Community Management (15%): - Oversee daily channel operations across all SEMA social accounts, including scheduling, publishing, community engagement, and direct audience interaction. - Actively protect brand reputation through proactive engagement and management of crisis social media communications when required. - Grow and cultivate active digital communities across all social platforms.
• Live Event Coverage & Real-Time Marketing (15%): - Lead social media coverage and real-time execution for SEMA’s major live events, including but not limited to the SEMA Show, SEMA Fest, SEMA Live, Industry Honors, Media Trade Conference, and Washington Rally. - Coordinate on-site creative teams, creators, and media partners to deliver real-time content, dynamic stories, and immediate campaign updates under fast-paced live conditions.
• Cross-Functional Leadership & Stakeholder Management (10%): - Serve as the central hub connecting internal teams (Marketing, Events, PR, Education, Membership, Executive Leadership) with external stakeholders, volunteers, exhibitors, and agency partners. - Collaborate SEMA’s influencer and content creator, coordinating outreach, agreements, campaign syncs, and content execution with key industry personalities and creators.
• Analytics, Reporting & Performance Optimization (10%): - Analyze data across channels, campaigns, paid media, and social listening platforms to track performance against critical metrics (audience growth, engagement, conversions, video views). - Deliver executive-level performance reports and actionable strategic recommendations to leadership and board members.
• Innovation & Digital Operations (5%): - Evaluate, implement, and manage social media management tools, publishing software, listening platforms, and operational workflows. - Enable volunteer leadership networks, streamline internal cross-departmental submission processes, and maintain platform security protocols and access controls.

Requirements

• 5 – 7+ years of experience in social media management, content creation, digital strategy, and community management.
• Bachelor’s degree in marketing, Communications, Digital Media, Public Relations, or a related field preferred; equivalent practical industry experience strongly valued.
• Demonstrated experience capturing real-time content and leading social strategy at large-scale, high-visibility live events.
• Proven background managing multi-channel campaigns, cross-functional teams, external agencies, and influencer talent.
• Working knowledge of or background in the automotive performance, racing, or non-profit/trade association sectors is a strong plus.
• Skills:
• - Deep functional knowledge of current social platforms, algorithms, publishing tools, digital trends, and video storytelling formats.
• - Proficiency with creative editing tools (Adobe Photoshop, Premiere, Canva, or equivalent photo/video suites).
• - Strong communication, copywriting, story-building, and executive presentation abilities.
• - Process-driven mindset with exceptional project management and multi-tasking abilities under tight deadlines.