Responsibilities

• Develop Strategy
• - Build and own a distinct strategy for each channel — audience, content pillars, formats, cadence, and growth tactics.
• - Set quarterly plans for each platform and plan for events, programming moments, campaigns, and sponsor deliverables.
• - Identify growth opportunities, such as new series, formats, and creator collaborations, and bring recommendations to the Head of Social.
• - Track performance, report weekly and monthly to the Head of Social, and adjust based on what's working.
• Create & Publish Content
• - Concept and create social-first content and series: player features, highlights, skills content, trends, and behind-the-scenes.
• - Shoot, write, and edit short-form video; turn Pickleball TV programming into platform-native clips.
• - Own the content calendar across all three channels and publish daily, including captions, sound, hashtags, and platform-native styling.
• - Run live publishing during key events and QA every post for accuracy and brand voice.

Requirements

• 3-5 years in social media, ideally in sports, live events, or entertainment, with a track record of growing channels
• A portfolio of content you've concepted and created for Instagram, TikTok, and YouTube
• Strong shooting and editing skills (phone-first; CapCut, Premiere, or similar)
• Experience growing a YouTube channel, including long-form content, packaging, and YouTube analytics
• Experience managing or directing others, such as a coordinator, freelancers, or interns
• Fluency with trend cycles and platform best practices
• Strong writing and analytical skills
• Comfort under live-event pressure and willingness to travel, including weekends
• Knowledge of pickleball a strong plus

Preferred

• Knowledge of pickleball a strong plus

Benefits

• Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.