Social Media Manager

Troy, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the social presence by turning brand storytelling into engaged communities and measurable growth across platforms, coordinating content, community management, and performance analytics.

  • Build and manage cross-channel social programs with audience-focused content and campaigns.
  • Foster community by monitoring channels, responding to comments, and sparking conversations.
  • Analyze performance data to optimize campaigns and inform brand-aligned content with marketing and design teams.

Job Description

Responsibilities

  • Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, LinkedIn
  • Create, curate, and schedule engaging content tailored to each platform and target audience
  • Monitor social media channels, respond to comments and messages, and foster community engagement
  • Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement
  • Collaborate with marketing, design, and content teams to ensure brand consistency and campaign alignment
  • Stay updated on the latest social media trends, tools, and best practices to keep our brand at the forefront of digital innovation
  • Manage social media advertising campaigns, including budget allocation and performance optimization

Requirements

  • Proven experience as a Social Media Manager or similar role
  • Strong understanding of social media platforms, algorithms, and analytics tools
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to produce compelling content
  • Ability to analyze data and derive actionable insights
  • Proficiency in social media management tools
  • Bachelor's degree in marketing, Communications, or a related field is preferred
  • Ability to work independently and collaboratively in a fast-paced environment

Preferred

Benefits

  • We offer a supportive work environment, opportunities for advancement, and a commitment to work-life balance.