Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all channels.
• Create engaging, high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage daily social media operations using platforms like Hootsuite and Buffer, scheduling posts, monitoring engagement, and responding to audience interactions promptly.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activity to inform content planning and community engagement efforts.
• Implement targeted Facebook Advertising campaigns to increase reach, drive traffic, and support e-commerce initiatives.
• Analyze web analytics (Google Analytics), social media metrics, and campaign performance data to refine strategies and demonstrate ROI.
• Foster strong relationships with influencers, media outlets, and community partners through effective relationship management and public relations activities.
• Conduct keyword research for SEO optimization of content to enhance visibility on search engines.
• Maintain brand consistency by proofreading all content for accuracy, tone, and style before publication.

Requirements

• Proven experience managing social media accounts for brands or organizations in a digital marketing capacity.
• Demonstrated proficiency in graphic design using Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing experience is a plus.
• Strong understanding of social media management tools such as Hootsuite or Buffer.
• Knowledge of social listening platforms and web analytics tools like Google Analytics for data-driven decision-making.
• Experience executing paid advertising campaigns on Facebook or other social platforms with measurable results.
• Familiarity with SEO best practices, keyword research techniques, and digital marketing strategies.
• Excellent communication skills with an eye for proofreading and content creation tailored to target audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Preferred

• video editing experience is a plus.

Benefits

• Flexible schedule