Social Media Manager

Richmond, VA (On-site)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive social media programs across multiple platforms, shaping strategy, calendars, creator partnerships, and performance insights while collaborating with the social and creative teams to publish mobile-first content.

  • Own content strategy and calendar development
  • Drive performance insights, A/B testing, and reporting

Job Description

Responsibilities

  • Assist in developing social content strategy
  • Executes platform-specific strategies grounded in client goals, audience insight, and channel best practices
  • Develops content calendars across various clients
  • Collaborates with the social and creative team to brainstorm content and ensure platform alignment
  • Writes and publishes content across channels (Meta, LinkedIn, YouTube, X, etc.)
  • Works alongside designers and videographers to create visually compelling, mobile-first content
  • Concepts, shoots and edits high-quality photos, graphics and short-form video (when needed)
  • Manages content scheduling, tagging, and QA using tools like Sprout, Later, or Hootsuite
  • Monitors brand channels as needed and engages with followers in a timely, on-brand voice
  • Identifies trends, conversations, or moments that align with our clients’ missions

Requirements

  • 3–5 years of professional experience managing and executing social media programs (agency or in-house)
  • Strong writing skills and the ability to adapt voice, tone, and format across platforms
  • Basic graphic design skills
  • Fluency in platform norms, visual storytelling, and content trends
  • Experience with social media management, publishing, and analytics tools (e.g., Sprout, Meltwater, Later, Hootsuite)
  • Proficiency in design tools like Canva, CapCut and the Adobe Creative Suite (Photoshop, Premiere)
  • Comfort presenting insights and recommendations to clients and teams
  • Bonus: experience with public sector, nonprofit or health-focused clients

Preferred

  • experience with public sector, nonprofit or health-focused clients
Siddall Communications logo

Siddall Communications

We are a marketing and communications firm that serves the greater good. And that could mean doing our part to stop a pandemic, reduce pollution, improve public transit or support local farmers. It could mean helping a company succeed so their employees can live a good life. We are here to help our clients create positive change. See our work. It’s what the greater good looks like.

Founded in 1975
Richmond, Virginia, USA
27 employees (13 in marketing)

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

See all Siddall Communications salaries

Marketing Team

Marketing Team Size
10 (37% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
36.4%
Direct
35%
Referral
6.9%
Social
20.4%
Paid
1%

Headcount Trend

Current headcount: ~27
Siddall Communications logo

Social Media Manager

Siddall Communications · Richmond, VA · On-site