Social Media Manager

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, and TikTok.
• Capture and create engaging, high-quality content including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance visual storytelling.
• Manage daily social media activities via Ads Manager to schedule posts, monitor engagement, and respond promptly to audience interactions.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine content marketing strategies.
• Implement SEO best practices and keyword research techniques to optimize content visibility and improve organic reach on social media channels.
• Monitor digital marketing performance through analytics tools such as Google Analytics and web analytics platforms; generate reports on media performance metrics including reach, engagement, conversions, and ROI.
• Perform media editing tasks like video editing and photography to produce captivating multimedia content that resonates with target audiences.
• Create and manage Ads through paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement while tracking campaign effectiveness through detailed media performance analytics.
• Foster strong relationship management by engaging with followers, influencers and partners to build a vibrant online community.

Requirements

• Meta Certified.
• Proficiency in social media platforms’ management tools, experience with Facebook Advertising, Google Ads, Etc. is expected.
• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Skilled in graphic design and media editing using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite or similar tools; video editing experience is a plus.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics.
• Excellent content creation skills with a keen eye for proofreading and content writing that aligns with branding standards.
• Ability to analyze data from social media analytics platforms to inform strategy adjustments effectively.
• Strong communication skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for digital marketing innovation combined with a proactive approach to relationship management within online communities.

Benefits

• 401(k)