Responsibilities

• Develop and maintain strategies across all social media platforms, including but not limited to Instagram, TikTok, Pinterest, Facebook, Snapchat, YouTube, and Twitter
• Guide social media ideas, tactics, and decisions with constant, up-to-date knowledge of social landscape, algorithm updates, new features, new platforms, etc.
• Align social strategy with overall marketing calendar and objectives, including brand awareness, customer acquisition, and engagement/conversions
• Develop and maintain a monthly social media + posting calendar based on marketing objectives, notable dates, upcoming initiatives
• Identify opportunities and conceptualize unique campaigns and initiatives on social media channels
• Maintain a focus on engagement and KPIs while never straying from delivering an on-brand experience
• Set performance metrics in line with department KPIs specific to each platform; regularly measure, analyze, performance, and evolve social media strategy; report on statistics monthly
• Work with Marketing team to analyze social insights in relationship to marketing KPIs and sales
• Work cross-functionally with teammates and collaborate on special initiatives such as influencer/PR gifting, paid socials, content creation, UGC, and Community Program
• Oversee DM requests and General folder, working with Customer Service where needed

Requirements

• 3-5 years of experience working in a social media role; DTC e-commerce brand preferred
• Exceptional understanding of the intersection of social media and marketing with the ability to view social media through both a social and marketing lens
• Mastery of all major social media platforms, including emerging ones
• Proven history of conceptualizing and executing effective social campaigns from both a strategic and creative standpoint that meet marketing goals and deadlines
• Understanding of SET's aesthetic with high aesthetic standards
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
• Deep knowledge of social media measurement tools; ability to use analytics to develop and evolve strategy
• Excellent verbal, presentation, and interpersonal communication skills
• Ability to excel in a fast-paced collaborative environment, multi-task and prioritize under tight deadlines
• Willing to be where the brand is happening and comfortable traveling and working on the ground 1-3x a month

Preferred

Benefits