Responsibilities

• Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, etc.)
• Manage and grow social media accounts for multiple senior living communities
• Plan, create, and publish engaging content including posts, graphics, and videos
• Lead all social media advertising campaigns (paid social), including audience targeting, budget management, and optimization
• Monitor, analyze, and report on performance metrics (engagement, reach, leads, ROI)
• Optimize campaigns and content based on data insights and KPIs
• Collaborate with internal teams to align messaging with promotions, events, and occupancy goals
• Capture and coordinate photo and video content to support storytelling and brand development
• Manage online reputation by responding to comments, messages, and reviews in a timely manner
• Manage online reputation on Google, A Place for Mom, and other online sources

Requirements

• Bachelor’s degree in marketing, Communications, or related field
• Minimum of 2+ years of experience in social media management
• Proven experience managing and scaling paid social media advertising campaigns
• Strong understanding of audience targeting, retargeting, and conversion strategies
• Experience with social media scheduling and analytics tools
• Exceptional writing, editing, and communication skills
• Highly creative with the ability to develop engaging and conversion-driven content
• Strong analytical mindset with the ability to interpret data and make strategic decisions
• Ability to manage multiple brands and projects in a fast-paced environment
• Willingness to travel as needed

Preferred

• Experience in senior living, healthcare, or hospitality industries
• Experience managing multi-location or multi-brand social media accounts

Benefits

• Competitive salary and benefits package
• Opportunity to be part of a growing, respected organization
• Collaborative, high-performance culture
• Career growth and development opportunities