Social Media Manager

District of Columbia, USA (On-site)

$80K/yr – $95K/yrMid Level7+ years expFull time

Posted 3 days ago

Job Summary

Own and refine Scoop News Group's social strategy across paid and organic programs, leading multi-team collaboration to produce scroll-stopping content, plan event campaigns, manage a dynamic calendar, grow a decision-maker audience, analyze ROIs, and actively engage top government and tech executives.

  • Lead cross-team collaboration to deliver impactful social content and campaigns
  • Grow a high-level audience and measure ROI across channels

Job Description

Responsibilities

  • Partner with our content, design and multimedia teams to turn high-quality creative assets into scroll-stopping social posts—crafting punchy copy, pairing visuals, short-form video, and interactive elements to maximize engagement.
  • Plan and launch targeted social campaigns around SNG’s major summits and events—crafting strategic messaging to boost attendee registration, coordinating real-time updates and highlight on-stage content, showcasing event impact to attendees and sponsors alike.
  • Support the execution of a dynamic daily content calendar across all publications—synchronizing posts with priority news releases, podcasts, and broader marketing objectives.
  • Build upon existing social strategies to expand reach, boost engagement, and establish a dedicated audience of key decision-makers across SNG social properties.
  • Track, analyze, and present performance metrics to internal leadership and external partners to continuously refine our strategy—evaluating organic reach and paid campaign impact to demonstrate clear ROI.
  • Actively engage with our community of top C-level government leaders and tech executives sparking meaningful engagement across all platforms.

Requirements

  • 7+ years of experience developing and executing integrated paid and organic social media strategies (experience in government tech, B2B media, or agency environments strongly preferred).
  • Exceptional written and verbal communication skills with a sharp eye for detail—demonstrating a deep understanding of complex content, narrative context, and editorial standards (AP Style proficiency strongly preferred).
  • Proficiency in Adobe Creative Cloud (Premiere, Photoshop, Illustrator) and modern tools like Canva, with proven ability to edit engaging short-form videos and design eye-catching graphic assets on demand.
  • Experience using social management and analytics platforms like HubSpot.
  • Thrives in a fast-paced, newsroom-style environment with a high sense of urgency and strong composure under pressure.
  • A team player who excels in an open, highly collaborative environment.
  • Education : Bachelor’s degree required.

Benefits

  • group medical, dental, and vision plans; employer-paid life, short and long-term disability insurance; 401K with generous employer match; and a gadget-friendly, cutting-edge work environment.
Scoop News Group logo

Scoop News Group

2.8 Glassdoor

Scoop News Group is the leading public sector tech media company in the country. Built on a foundation of award-winning journalism, we are the community's platform for education and collaboration through news, TV, radio and events.-- How We Got Started --On October 1, 2008, we launched FedScoop, an innovative and out-of-the-box daily online news site that pulled together the latest news about federal IT trends. It was a one-stop shop for news that the government IT community embraced.Because of the site's tremendous success, we realized the need for something equally as powerful: To bring together the people behind the news by creating a community platform for government IT executives—from the White House and federal agencies, to academia and the tech industry—to share ideas, collaborate and learn.Over the next eight years, SNG launched StateScoop, covering topics and events impacting technology decisions in state and local government; EdScoop, covering the latest news and innovations driving technology and digital learning in K-12 and higher education; and CyberScoop, covering cybersecurity news with a devoted audience of information security leaders and power players in the public and private sectors.-- Fast Forward --Today, Scoop News Group is the leading public sector tech media company in the country. Our events, including FedTalks and CyberWeek, are considered the best VIP gatherings across the United States, bringing together the most influential leaders and consistently featuring some of the most sought-after speakers from government and the tech industry.Collectively, they've made the Scoop News Group brand synonymous with quality. That's reflected by our client and sponsor list, which includes the biggest tech companies in the world.

Founded in 2014
Washington, District of Columbia, USA
35 employees (17 in marketing)
0% recommend to a friend

Salaries

Posted range

$80K/yr – $95K/yr

Taken straight from the job posting.

See all Scoop News Group salaries

Marketing Team

Marketing Team Size
12 (34% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
37.7%
Direct
33.2%
Referral
9.7%
Social
8.1%
Paid
3.5%

Headcount Trend

Current headcount: ~35

Recent News

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Social Media Manager

Scoop News Group · District of Columbia, USA · On-site