Responsibilities

• Content production across formats, shooting and editing lo-fi video and photography and creating graphics for RYTHM and RYTHM Beverage social channels.
• Travel to events to capture and deliver social content in real time, including evenings and weekends.
• Develop and execute a social strategy with the Sr. Social Media Strategist that drives engagement and audience growth while shaping brand voice.
• Own an ongoing content calendar across all key social channels in partnership with the broader brand teams.
• Write engaging, channel-appropriate copy that authentically expresses each brand’s voice.
• Monitor performance and translate data into actionable insights; establish social KPIs and produce monthly progress reports.
• Conduct periodic competitive audits and adapt plans as needed.
• Partner with the Community Manager on community initiatives and with the Influencer & Affiliate Manager on creator content.
• Stay current on platform guidelines and cannabis industry restrictions, seeking compliant channel-by-channel workarounds.

Requirements

• 2+ years in social media management with growth on Instagram and YouTube, and ideally TikTok, Reddit, and Facebook.
• Hands-on content production: shoot/edit lo-fi photography and short-form video and build graphics in Photoshop and/or Canva; ready to show a reel of self-produced work.
• Comfort with a fast pace and pivots in a highly regulated cannabis space that demands quick thinking.
• Fluent with social tools like Sprout Social or Meta Business Manager.
• Strong copywriting that lands the brand voice in a relevant, authentic way.
• Proven ability to organize, prioritize, and manage multiple projects under deadlines with diverse stakeholders.
• Deep interest in social trends, world news, pop culture, and fandoms; strong understanding of cannabis culture and authentic brand presence.
• Must pass all required background checks and remain compliant with laws and company regulations; valid driver’s license; minimum 21 years old; state badging approval to work in cannabis.