Responsibilities

• Own and evolve Retool's social media strategy, with LinkedIn and YouTube as the primary investment channels—and a thoughtful, platform-appropriate presence on X, Reddit, and emerging channels
• Lead our YouTube strategy end-to-end: originate short-form video content (YouTube Shorts), manage distribution, and grow our channel as a compounding discovery engine for the Retool brand
• Create and manage content that highlights our product, customer use cases, and Retool's positioning
• Partner with Demand Gen and Brand to support and amplify campaigns on social, ensuring maximum reach at key launch moments
• Monitor and authentically engage with builders on Reddit and other forums, identifying opportunities to contribute value—not just broadcast
• Build and support our internal advocacy efforts, including empowering individual Retools on social channels and working with senior executives to build their organic following
• Collaborate cross-functionally with Content, Product Marketing, and DevRel to surface strong stories and content ideas ahead of the curve
• Develop and maintain a social listening strategy using Meltwater to track brand perception, competitive signals, and community sentiment
• Track and analyze performance across platforms and use data to continuously refine our approach, format mix, and posting cadence

Requirements

• 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
• Proven experience building and scaling a YouTube and/or short-form video strategy, including content planning, production, and performance tracking
• Strong video creation skills: ability to concept, produce, and edit short-form content that is fast, genuine, and algorithm-aware—without over-producing it
• Experience developing and executing a Reddit strategy, with a real understanding of community norms, when to engage, and when to stay out of the way
• Excellent writing and editing skills with the ability to adapt tone across platforms and audiences
• Ability to translate complex technical concepts into compelling, accessible content without losing accuracy
• Proficiency in Figma for creating and customizing on-brand templates and product visuals
• Analytical mindset with experience using performance data to guide content decisions and posting strategy
• Comfortable operating with a lightweight approval process and moving quickly—especially for time-sensitive short-form content where publishing speed matters
• Strong organizational skills and ability to manage multiple priorities across platforms, campaigns, and stakeholders

Preferred

• Experience with Meltwater for social listening
• AI-first and AI-curious approach to everything you do (explicit in role)