Responsibilities

• Own branded social media channels (including building out new ones if/when they become relevant)
• Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)
• Design and implement campaigns of varying scope on social channels (e.g., product launches, rebrands, awareness campaigns, contests, etc.)
• Measure, test, and report on social strategies and campaigns using analytics tools
• Create and/or curate all social content, including text, image, and video
• Own and build out social media content publishing calendar
• Manage editing, approval, and scheduling of all posts for all platforms
• Engage with brand followers and fans on social channels
• Create and strengthen partnerships with other brands, social media companies, and influencers

Requirements

• Able to manage creative projects and meet deadlines and deliverables.
• As a marketer, able to strategically plan well and find ways to creatively increase brand awareness and build social communities.
• Able to use analytics to prove ROI and create meaningful social media reports
• Has strong writing skills. Writes killer call-to-action posts, speak emoji fluently (in moderation), and avoid typos.
• Has strong design skills. Understands and knows what is good design and what is poor design.
• BS degree in Marketing, a similar technical field of study or equivalent work experience.

Preferred

• Can clearly demonstrate the ability to grow social media awareness and relationships
• Proficient in using software tools such as Hootsuite, TweetDeck, Trello, Slack, etc.