Social Media Manager at Rele | Boston, MA

Social Media Manager

Boston, MA (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own audience growth by finding and activating communities, planning launch paths to the first 1k and 10k users, and turning super users into a feedback loop that informs product and positioning.

Growth & Community Building: Identify clubs, charities, and interest groups to drive platform adoption and social outreach.
Launch Readiness & Ownership: Collaborate on a product launch plan with a clear pathway to initial user milestones.
Insights & Brand Alignment: Build social metrics, conduct market/competitive research, and ensure consistent brand positioning across platform and collateral.

Job Description

Responsibilities

Champion company initiatives to develop new user audiences.
In collaboration with the leadership team, prepare a plan for product launch and pathway to the first 1,000 and 10,000 users.
Identify existing communities with growing userbases (clubs, charities, interests) to target for platform adoption.
Leverage existing social media platforms to attract new users to our platform.
Identify potential super users and create a feedback loop.
Develop social metrics for success.
In conjunction with other team members, help ensure optimal brand positioning on the platform and related collateral.
Conduct market research / competitive analysis and share results with the leadership team.
Participate in venture capital pitches, as needed.