Responsibilities

• Own and manage the monthly social media content calendar across TikTok, Instagram, Facebook, YouTube, and Pinterest.
• Define platform-specific roles, content categories, posting cadence, and day-of-week strategy to create a consistent scalable content engine
• Develop structured content execution plans, including video concepts, hooks, scripts, inspiration references, and product focus for each content slot
• Align content strategy with launches, enrollment campaigns, product priorities, and evergreen storytelling
• Establish weekly content focus by SKU, bundles, key categories, and promotions to drive intentional storytelling, engagement, and conversion
• Lead and evolve Red Aspen’s TikTok Live Shopping and social commerce content strategy, including scripting live sessions, identifying high-performing product stories or bundles, and optimizing content for conversion, including discount strategies using tools like FastMoss
• Write & guide high-performing scripts for video content, including hooks, CTAs, captions, on-screen text, and hashtags tailored by platform
• Develop content across brand, founder, and creator channels to diversify reach and authenticity
• Lead development of short-form, video-first content (7-20 seconds) & long-form for specific platforms (20+ seconds) optimized for engagement and reach
• Utilize AI tools to support content ideation, scripting, and production workflows by product category to streamline and scale content creation

Requirements

• 3-5+ years of experience in social media management, content strategy, or digital marketing (preferably in beauty, e-commerce, or direct selling)
• Proven track record of growing and managing social channels, especially TikTok & Instagram (experience in YouTube Shorts is a plus)
• Demonstrated ability to create content that performs, with a strong understanding of short-form video, trends, engagement, and shareability
• Experience building and managing structured content systems, including planning, production, and performance optimization
• Experience writing high-converting scripts, hooks, and content briefs
• Familiarity with TikTok Shop, Live Shopping, and social commerce strategies
• Proficiency in Sprout Social or similar social scheduling tools
• Strong understanding of platform algorithms and how content is distributed across TikTok, Instagram, and similar platforms
• Experience using analytic tools and performance data to guide content decisions (i.e. TikTok analytics, GMV tools like FastMoss, or similar)
• Experience leveraging AI tools to support content ideation and workflow efficiency
• Highly organized with strong project management skills and attention to detail
• Ability to balance creative thinking with data-driven decision making
• Strong communication and collaboration skills across cross-functional teams
• Must have a love for tacos or sushi!

Nice To Have

• Experience with FastMoss or similar GMV tools

Benefits

• Medical, Dental and Vision insurance offered
• Short-term disability covered
• 401(k) match
• Paid Time Off, Paid Holidays, and Floating Holiday
• Parental Leave
• Free product