Responsibilities

• Profile Management: Oversee the daily management and optimization of multiple Loan Officer profiles across multiple social media channels.
• Brand Development: Strategize and build a compelling social media brand for Loan Officers to increase visibility and engagement.
• Content Creation: Design and produce high-quality content, including static graphics, Reels, and other multimedia assets.
• Social Media Strategy: Collaborate in the creation of a social media calendar, aligning content with broader marketing strategies for Loan Officers.
• Audience Engagement: Actively engage with the social media audience, driving interaction through proactive posts and thoughtful responses to comments.
• Analytics & Reporting: Track and report on key social media metrics, providing insights that inform content strategy and future campaigns.
• Industry Awareness: Stay up to date with the latest social media trends, tools, and best practices to ensure our content remains innovative and impactful.
• Training Support: Assist in providing social media training and best practices for Loan Officers to enhance their digital presence.
• Creative Ideation: Contribute to brainstorming and executing creative concepts that elevate the Loan Officer brand.

Requirements

• Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or a related field.
• Minimum of 2 years of experience in social media marketing and management
• Strong creative writing skills with the ability to craft engaging and on-brand content.
• Proficiency with major social media platforms and apps.
• Strong graphic design skills, particularly using Canva.
• A passion for social media and a strong interest in pursuing a career in digital marketing.
• Experience in the mortgage industry is a plus

Preferred

• Experience in the mortgage industry is a plus

Benefits

• The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).