Responsibilities

• Social Strategy and Channel Ownership
• Serve as the company’s subject-matter owner for organic social strategy, advising Marketing and executive leadership on audience development, channel investment, content priorities, and social risk.
• Own and evolve the social media strategy across priority channels, including LinkedIn, X, YouTube, and X, while evaluating other channels and communities such as Reddit and Bluesky.
• Maintain a clear point of view on audience, channel fit, content formats, cadence, and brand voice.
• Build and manage an always-on editorial calendar that balances thought leadership, customer proof, research, product storytelling, company news, culture, hiring, and timely industry moments.
• Establish repeatable planning, intake, approval, publishing, and reporting processes that make social easier to scale across Marketing and the broader company.
• Content Creation and Storytelling
• Own the development, creation, and publication of high-quality social content that translates complex cybersecurity, product, research, and market topics into clear, engaging stories.
• Develop campaign concepts and content packages across formats such as posts, threads, carousels, short-form video, event coverage, employee spotlights, and executive amplification.
• Partner with subject-matter experts to identify strong stories, ghostwrite or refine content when needed, and manage review through publication.

Requirements

• Demonstrated experience owning social media strategy and hands-on execution for a B2B, SaaS, technology, or cybersecurity company.
• Excellent writing, editing, and storytelling skills, with the ability to make technical subjects understandable without losing substance or credibility.
• Experience managing social publishing, listening, analytics, and/or employee advocacy platforms.
• Strong project management and organizational skills, including experience managing calendars, approvals, deadlines, and multiple stakeholders.
• A data-informed approach to content decisions, with the ability to interpret performance metrics and turn them into action.
• Strong judgment, attention to detail, and comfort handling fast-moving or sensitive communications.
• Ability to work independently while building trusted relationships across Marketing, Product, Engineering, Sales, Customer Success, People, and executive teams.
• A high-agency, creative, collaborative mindset and a willingness to test, learn, and improve.
• Bachelor degree in marketing, communications, or a related field
• 7+ yrs of experience in social media marketing

Preferred

• Experience marketing cybersecurity, offensive security, cloud security, developer tools, or other technical products.
• Familiarity with technical communities, practitioner audiences, Reddit, or other discussion-based platforms.
• Experience creating or directing short-form video, live event coverage, social graphics, or carousel content.
• Experience supporting executive social media, creator or influencer partnerships, paid social, or analyst and media amplification.
• Experience scaling employee advocacy or ambassador programs.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.