Responsibilities

• Develop and execute a social media strategy that supports brand awareness, class attendance, membership growth, and member retention
• Create, film, edit, schedule, and publish high-quality social media content
• Produce short-form videos, Reels, TikToks, Stories, photos, graphics, and promotional posts
• Capture the energy and personality of Purple Pedal’s classes, instructors, members, events, and community
• Maintain a consistent brand voice, visual identity, and posting schedule across all platforms
• Manage Purple Pedal’s presence on Instagram, TikTok, Facebook, and other relevant platforms
• Write engaging captions and promotional copy with clear calls to action
• Promote class schedules, instructor announcements, special rides, studio events, challenges, memberships, and limited-time offers
• Monitor shifting social media algorithms, platform updates, content styles, and audience behaviors
• Stay informed about emerging indoor cycling, boutique fitness, wellness, music, and lifestyle trends

Requirements

• Previous professional social media management experience in the fitness, gym, boutique wellness, health, or lifestyle industry
• Strong understanding of Instagram, TikTok, Facebook, and short-form video content
• Demonstrated ability to create social media content from concept through publication
• Experience filming and editing high-quality photos and videos using a smartphone or camera
• Strong knowledge of current and shifting social media trends
• Understanding of boutique fitness audiences, gym culture, and fitness-related marketing
• Excellent writing, communication, proofreading, and storytelling skills
• Ability to maintain a consistent brand voice and visual identity
• Strong organizational and time-management skills
• Ability to manage multiple deadlines and maintain a consistent posting schedule

Preferred

• Experience working with an indoor cycling studio, boutique fitness studio, or group-fitness brand
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar creative tools
• Experience using social media scheduling and analytics platforms
• Knowledge of Meta Business Suite and Meta Ads Manager
• Experience managing paid social media campaigns
• Experience with influencer marketing, brand ambassadors, and user-generated content
• Familiarity with fitness-studio booking or membership platforms
• Experience with email marketing and local business partnerships
• Basic photography, videography, lighting, or graphic-design skills
• Genuine enthusiasm for indoor cycling, fitness, music, wellness, and community building

Benefits

• [Add any additional benefits]
• Complimentary or discounted cycling classes
• A creative, energetic, and community-focused work environment
• Opportunities to contribute ideas and help shape the Purple Pedal brand
• Flexible scheduling
• Opportunities for professional growth as the studio expands
• Flexible schedule
• Paid time off