Responsibilities

• Manage six social media accounts including community management, asset development, and storytelling to expand Pullman Market and restaurant brands.
• Create and maintain a content calendar across all platforms, aligning with departments, restaurants, events, and brand priorities.
• Schedule and publish content to ensure a consistent posting cadence across all channels.
• Shoot and edit UGC for social channels.
• Produce scroll-stopping content and resize assets for platform-specific formats while maintaining a consistent brand aesthetic.
• Execute social media strategy with content pillars guiding messaging across platforms, balancing brand storytelling, product/menu highlights, behind-the-scenes, events, and seasonal moments.
• Plan, execute, and optimize paid social campaigns via Meta Business Suite/Meta Ads Manager.
• Create engaging content, analyze digital trends, and develop strategies that drive growth across multiple platforms.
• Monitor KPIs and adjust strategies in real time.
• Audit Yelp and TripAdvisor reviews, monitor sentiment, respond in brand voice, and manage Google Business Profiles for Pullman Market and five restaurants.

Requirements

• Previous experience managing social media platforms for multiple brands or restaurants.
• Proficiency in digital marketing tools (e.g. Meta Business Suite, Google Analytics, Google Tag Manager, Canva, CapCut, InShot, CRMs).
• Excellent copywriting, video editing, photo editing, and visual content creation abilities.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Automation/Project Management tools: Monday, Zapier, Manychat, etc.
• Passionate about food, hospitality, and the overall guest experience.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple tasks and prioritize work effectively.
• Excellent communication skills and the ability to work well in a team.

Preferred

• 3+ years experience managing social media for hospitality brands, retail, or agencies.
• Strong experience with Meta Ads Manager and Google Tag Manager.
• Experience running paid social campaigns focused on conversions.

Benefits

• 3 Weeks PTO annually (15 days)
• 3 Sick Days annually
• $3000 Educational Stipend annually
• Employer Contribution to Health Insurance, $200/month
• 50% discount at all ERHG Restaurants
• 8 Weeks Paid Parental Leave
• Up to 5 days Bereavement Leave
• 5 Year Retention Bonus of $3,000 and 10 Year Retention Bonus of $10,000