Social Media Manager

Responsibilities

• Develop and execute social media strategies aligned with organizational goals, brand standards, and audience needs, maintaining an understanding of PR's mission, services, culture, and communities.
• Manage and grow PR's presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
• Create, edit, and publish engaging, platform-specific content, including graphics, photography, videos, Reels, TikToks, and YouTube Shorts.
• Develop compelling written and visual content that promotes services, highlights organizational impact, supports recruitment, and strengthens community engagement.
• Maintain consistent brand voice, messaging, and visual identity across digital and print communications.
• Monitor trends, audience behavior, and industry developments; maintain content calendars and coordinate campaigns, events, and organizational initiatives.
• Actively monitor and manage social media comments, messages, and online discussions, particularly on Facebook, responding to questions and concerns promptly and professionally.
• Foster positive engagement and build relationships with individuals served, families, employees, community members, and other stakeholders.
• Identify recurring concerns, emerging issues, and potential reputational risks, escalating sensitive matters appropriately.
• Exercise sound judgment and discretion in all public-facing communications, recognizing their impact on PR's reputation and relationships.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field, or an equivalent combination of education and experience.
• 3–5 years of professional experience in social media management, digital marketing, communications, content creation, or a related field.
• Demonstrated experience developing and managing social media strategies across multiple platforms.
• Strong, hands-on graphic design experience is required. Candidates must be able to independently conceptualize, design, and produce professional-quality creative materials.
• Proficiency in Canva and Adobe Creative Cloud is required.
• Strong written and verbal communication skills, including copywriting, editing, and storytelling.
• Experience with photography, video production, and video editing.
• Experience managing online communities and responding professionally to public comments, questions, and concerns.
• Experience with social media analytics, reporting, and performance measurement.
• Strong understanding of brand management, visual communications, audience engagement, and organizational reputation.

Preferred

• Experience in healthcare, human services, disability services, nonprofit organizations, or community-based organizations.
• Experience developing recruitment marketing and employer-branding campaigns.
• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and professional video editing applications.
• Experience with marketing analytics, social listening, and reputation management.
• Spanish language proficiency.

Benefits

• Health, Dental & Vision Insurance: Available with 75% of the employee premium paid by Premier.
• Paid Time Off (PTO): Accrue up to 80 hours of PTO per year.
• 401(k) Retirement Plan: Eligibility begins after 90 days of employment, with an employer match of up to 4%.
• Pay Schedule: Employees are paid twice monthly, on the 1st and 16th of each month.
• Training & Professional Development: Opportunities to build skills and grow professionally.
• Meaningful Work: A fulfilling role where your work makes a meaningful difference.
• Collaborative Environment: Join a supportive team with engaged leadership and strong peer relationships.