Social Media Manager at PracticeTek | USA | $85K/yr – $120K/yr

Social Media Manager

USA (Remote)

$85K/yr – $120K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social strategy and ecosystem across multiple brands, building influencer programs, scalable content systems, and social storytelling that ties engagement to growth.

Social Strategy & Programs: Build cross-brand social strategies, creator partnerships, and community programs with measurable impact.
Influencer & Content Systems: Establish recruiting, amplification, and governance for creators, customers, and influencers, plus scalable publishing cadences.
Measurement & Optimization: Run metrics led optimization for engagement, MQLs/SQLs, and MRR using evolving formats and AI tooling.

Job Description

Develop and execute PracticeTek’s social media strategy across multiple brands, platforms, and audiences to drive awareness, engagement, and revenue growth.
Lead social media and community marketing programs, creating innovative content and campaigns that strengthen brand presence and customer engagement.
Build and scale a best-in-class influencer and creator marketing program that positions PracticeTek solutions as the preferred choice among leading voices across healthcare specialties.
Establish scalable systems and processes to identify, recruit, manage, and amplify influencer, creator, and customer-generated content.
Execute platform-specific content strategies that align messaging, format, voice, and publishing cadence with audience behavior and engagement trends.
Develop a distinctive and recognizable social brand voice that reflects the innovation, expertise, and leadership of PracticeTek and its portfolio brands.
Engage directly with customers, prospects, influencers, and industry communities across social channels to foster authentic relationships and strengthen brand affinity.
Design and launch creative campaigns, contests, community activations, and social-first initiatives that increase engagement, lead generation, and market visibility.
Partner closely with Product, Marketing, Sales, and other business units, to amplify product launches, company initiatives, and strategic priorities through impactful social storytelling.
Measure, analyze, and optimize social performance against key business metrics, including engagement, audience growth, MQLs, SQLs, and MRR, while continuously testing new formats, technologies, and AI-powered workflows to improve results.

Bachelor's degree in an applicable discipline
5+ years of experience in social media marketing and content creation
Effective track record of delivering video content, customer stories, and social proof through social channels
Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
Experience with Sprout Social is a plus
B2B SaaS experience is preferred
Asana Project Management experience is a plus

Experience with Sprout Social is a plus
B2B SaaS experience is preferred
Asana Project Management experience is a plus

Comprehensive health, dental, and vision coverage options
Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
Flexible paid time off, sick time, and 10 company-paid holidays
401(k) plan with company match to help you build your future
Culture Committee driving initiatives that spark connection, fun, and belonging
A workplace powered by innovation, collaboration, and energy every day

PracticeTek

3.3 Glassdoor

PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, and dermatology practices. Our solutions empower allied professionals to connect with their patients and grow their business. The result is better care, lower workloads for staff, and less overhead costs for providers — which means more resources for improving patient care. PracticeTek invests in middle-market, retail-healthcare SaaS companies. Established by industry veterans with decades of experience at the helm of successful software enterprises, PracticeTek provides opportunities for entrepreneurs to accelerate their personal wealth, continue to run and grow their business, while collaborating with other like-minded entrepreneurs to continue their legacy and impact the future of healthcare. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for all.

Founded in 2020

San Diego, California, USA

243 employees (34 in marketing)

www.practicetek.com

60% recommend to a friend

78% CEO approval