Responsibilities

• Own the organic content strategy for Suzy across her personal and podcast channels, with a focus on TikTok, Instagram, and YouTube Shorts.
• Own day to day execution end to end: publishing, distribution, and real time pivots when the internet does its thing.
• Build a scalable content engine that is audience informed, performance tracked, and tightly integrated with brand, product, and growth goals.
• Develop and maintain a repeatable content system: formats, series, segments, and "show" frameworks that scale.
• Own the daily, weekly, and monthly content cadence, including the calendar and scheduling across every channel.
• Drive creative and brand strategy for Suzy's social presence, and help build and protect her visual identity.
• Design YouTube thumbnails, social graphics, key art, episode art, and campaign assets. This is the hands on, high volume part of the job.
• Support shoot days: props, light set decorating, wardrobe color, and direct assistance to the Founder.
• Capture content yourself. Film behind the scenes and in person content at events, on filming days, and at other planned shoots to feed the founder channels.
• Partner with the producer on social specific edits and channel variants.

Requirements

• 3+ years of proven experience in media production, social content, or relative creative project management or production experience.
• Proficiency in task/project management software.
• Experience building and managing social media strategy and content for a founder, executive, creator, influencer, or founder-led brand.
• Experience working with consumer products, lifestyle brands, creator brands, DTC brands, or high-growth challenger brands.
• Experience in strategic communications and working cross-functionally with different teams and audiences.
• Proven ability to develop content ideas, series, and creative recommendations based on audience insights and platform performance.
• Experience building or improving social media processes, content calendars, workflows, or reporting systems.
• Strong portfolio required. Must clearly demonstrate your specific contributions to social strategy, content development, creative direction, content execution, audience growth, and measurable campaign results.
• Adobe Suite, Google Suite, Figma, are the bare-minimum tools you’ll need to know
• Working knowledge of what a podcast or episodic show needs graphically, think lower thirds, name cards, segment titles, overlays, bumpers, and how those assets get built so an editor can actually use them.

Preferred

• Work running social media for a podcast
• Experience working directly with a founder or CEO
• A great eye for creative and storytelling
• Visual design skills
• After Effects and/or DaVinci Resolve
• Hands-on social strategy experience (a significant plus, knowing when, how, why, and whether to release something is worth as much to us as the idea itself)