Social Media Manager

Baltimore, MD (Hybrid)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end social media strategy and execution for B2B clients, lead content creation and analytics, and collaborate with Creative and Content Studio to drive ROI.

  • Own client facing social plans and reporting
  • Lead influencer vetting and trend analysis

Job Description

Responsibilities

  • Supports the development and implementation of strategic social media plans for B2B clients.
  • Handles community management, promptly responding to customer questions and proactively engaging in outgoing conversation for all social media accounts.
  • Develops engaging social content that adheres to best practices and pushes the envelope in new ways to drive engagement.
  • Manages Creative team deliverables, ensuring all social creative aligns with brand guidelines and is optimized for each social channel.
  • Pulls metrics and reports, managing social listening and analytics to proactively provide insights and recommendations that optimize ROI.
  • Provides excellent project management and time management across various accounts and projects.
  • Demonstrates knowledge of the current industry landscape on an ongoing basis.
  • Contributes to project and/or annual client planning documents.
  • Develops persuasive summary and recommendation documents for presentation to client and agency decision-makers.
  • Crafts compelling social content including social media posts, polls, quizzes and more.

Requirements

  • 3-7 years experience managing social media accounts/campaigns, ideally within an agency environment
  • Bachelor's Degree in public relations, communications, journalism, business, marketing, advertising, English, or other related field of study preferred
  • Exceptional writing skills
  • Extreme attention to detail and strong organizational skills
  • Must have a clear understanding of best practices for Facebook, Instagram, LinkedIn and TikTok, experience with Reddit, YouTube is a plus
  • Must thrive working within a fast-paced, innovative environment with a strong ability to manage multiple deadlines and multi-task across client accounts, campaigns & projects.
  • Experience with Google Suite, Sprout Social, Canva, Sprinklr, Facebook Ad Manager and Google Analytics a plus
  • Experience in influencer marketing a plus
  • Ability to work weekend and after-hours, as expected in the 24/7 social media news cycle; travel may be included
  • Applicants must include a work sample in the same attachment as resume (for job posting). All writing samples will be vetted for AI usage.
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Planit

3.6 Glassdoor

At Planit, we provide businesses with the vision, precision and independence they need to improve the quality of their software and the way they deliver it.As a global leader in quality engineering and assurance solutions, our 2,000+ consultants are at the forefront of the industry. Every day, they test themselves on a variety of challenging projects across our top-tier client base. We are hungry to learn and drive our industry forward. This permeates the fabric of our culture, with core values centred around continuous growth and excellence, as we look to inspire minds and raise the bar.We embrace and encourage diversity. We strive to create an environment that’s productive, welcoming, fair, rewarding, and fun for everyone. We act with integrity and harness sustainability as a catalyst for positive change.Ready to test yourself and grow your career? Visit our Careers tab or www.planit.com/careers

Founded in 1997
Millers Point, New South Wales, AUS
2K employees (28 in marketing)
73% recommend to a friend
91% CEO approval

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

The middle of this range ($63K) is 22% below the median base salary for Social Media Manager roles in the United States ($80K).

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Planit salaries

Marketing Team

Marketing Team Size
12 (1% of company)
Median Career Experience
15.5 years
Median Tenure
10 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
17.6K
Traffic Source Mix
Search
49.3%
Direct
36%
Referral
7.5%
Social
6.1%
Paid
1.1%

Headcount Trend

Current headcount: ~2K
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Social Media Manager

Planit · Baltimore, MD · Hybrid