Social Media Manager

Claremont, CA (Hybrid)

$72K/yr – $75K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the social ecosystem with strategy to crisis management while balancing storytelling and audience sentiment across campus and donor communities.

  • Own the social strategy and calendar across admissions, advancement, academic, and campus priorities.
  • Lead content creation and collaboration with student creators and campus storytellers, upholding brand standards.
  • Monitor sentiment, surface opportunities and risks, and guide crisis readiness and reporting with social listening.

Job Description

Responsibilities

  • Develop and execute an annual social media strategy aligned with institutional priorities and campaign goals.
  • Manage Pitzer College’s official social media presence across all primary and emerging platforms.
  • Build and maintain an integrated social media content calendar aligned with admissions, advancement, academic, and campus priorities.
  • Recommend platform-specific approaches and content formats based on audience behavior, analytics, and industry trends.
  • Create, capture, edit, and publish compelling multimedia content.
  • Collaborate with writers, designers, photographers, and videographers to adapt institutional stories for social media.
  • Identify and develop authentic student, faculty, staff, alumni, and donor stories.
  • Monitor and manage institutional social channels daily.
  • Engage thoughtfully with audiences while maintaining brand standards and professional judgment.
  • Escalate sensitive or high-profile concerns to appropriate campus partners.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, digital media, or related field.
  • Three to five years of professional experience managing social media for a brand, organization, agency, media outlet, or higher education institution.
  • Demonstrated experience creating and executing social media strategies.
  • Strong writing, editing, visual storytelling, and project management skills.
  • Licenses/Certifications: Must have a valid driver’s license and a driving record acceptable to the College’s insurer.
  • Strategic Thinking
  • Storytelling
  • Content Creation
  • Audience Engagement
  • Collaboration
  • Data-Informed Decision Making
  • Adaptability
  • Judgment & Risk Awareness
  • Influence & Relationship Building
  • Strong leadership and collaboration skills with a commitment to a team-based work environment.

Preferred

  • Experience in higher education, nonprofit, or mission-driven organizations.
  • Experience managing student employees, interns, ambassadors, or contributors.
  • Experience with social listening and reputation monitoring platforms.
  • Experience supporting issues management, crisis communications, or online community moderation.
  • Knowledge of accessibility best practices for social media content.

Benefits

  • Pitzer College is committed to providing comprehensive benefits to eligible employees and their eligible dependents.
  • Our benefits package includes competitive compensation, health, dental, and vision insurance, retirement savings plans, generous paid time off (vacation, holidays, sick time, parental leave, bereavement, etc.), tuition reimbursement, tuition exchange program participation and more.
Pitzer College logo

Pitzer College

Pitzer College is a nationally top-ranked undergraduate liberal arts and sciences institution. A member of The Claremont Colleges, Pitzer offers a distinctive approach to a liberal arts education by linking intellectual inquiry with interdisciplinary studies, cultural immersion, social responsibility and community involvement. For more information, please visit www.pitzer.edu.

Founded in 1963
Claremont, California, USA
748 employees (48 in marketing)

Traffic Signals

Monthly Visitors
151.4K
Traffic Source Mix
Search
55.9%
Direct
36.6%
Referral
5.5%
Social
1.3%
Paid
0.3%

Headcount Trend

Current headcount: ~744

Marketing Team

Marketing Team Size
35 (5% of company)

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant
  • Jul 2018
    Grant • $1M

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