Social Media Manager

Responsibilities

• Social Strategy & Planning
• Develop and execute cross-channel social media strategies across Instagram, TikTok, YouTube, and emerging platforms
• Establish the full-funnel role of social within the broader marketing mix, balancing brand building, community engagement, education, and conversion
• Build monthly content calendar including testing plans by channel, integrating insights, competitive trends, and cultural moments to continuously elevate social presence and improve performance
• Identify white space opportunities and make recommendations based on audience behavior and platform trends
• Collaborate with brand, creative, and product teams to ensure social strategy aligns with broader marketing initiatives
• Lead a team and build processes and workflows that enable the team to work efficiently and cross-functionally at scale
• Content & Creative Development
• Develop content calendars grounded in marketing plans, social insights, cultural moments and always-on testing strategies
• Work with Creative team to produce high-performing brand-aligned content that drives engagement while preserving premium brand positioning

Requirements

• 5-7+ years of social media experience, preferably in consumer health, wellness, beauty, or DTC brands
• Proven track record of owning, building and scaling multiple social channels including Instagram and TikTok (and preferably YouTube)
• Deep platform expertise across Instagram, TikTok, and YouTube with understanding of algorithm changes and best practices
• A strong creative POV paired with analytical rigor including setting and reporting on KPIs (engagement rate, reach, follower growth, traffic)
• Test and learn mindset with the ability to translate insights into actionable content strategy, testing frameworks and performance roadmaps
• Experience managing content creation processes from ideation through production and publishing, including hiring and managing internal teams and external partners/agencies
• Understanding of community management and how to build authentic, engaged audiences
• Ability to thrive in a fast-paced, high-growth organization with shifting priorities and ambitious goals
• Exceptional communication skills, project management ability and cross-functional partnership
• Portfolio demonstrating strategic thinking and creative execution that drove results

Preferred

• Capcut experience is a plus
• Experience working in women’s health, maternal health or mission-driven brands is a plus

Benefits

• Perelel’s benefits package includes 50% employer contribution on medical, dental & vision insurance
• Unlimited PTO
• paid holidays
• product allowance
• FSA
• 401k
• paid parental leave
• life & disability insurance
• employee discounts and much more