Responsibilities

• Manage our social media platforms, ensuring alignment with our overall marketing goals.
• Develop and execute innovative social media strategies to increase brand awareness and engagement.
• Create quarterly and annual social media plans that include budget and time needed, a calendar of activity and resources needed.
• Use your own photography, writing, and video editing skills to create, curate, and manage published content across various platforms including Facebook, Instagram, Twitter, LinkedIn, and any other social media tools.
• Conduct thorough research to stay updated on industry trends and audience preferences.
• Utilize social listening tools to monitor brand mentions, customer feedback, and market trends. Report insights to the management team about social media approach, trends, and recommendations.
• Collaborate with the team to align social media campaigns with advertising initiatives and company goals.
• Use a positive and solutions oriented approach when motivating our team to create content in our offices that you can use or stitch to have a collaborative united approach to our brand. Train employees on best practices for social media in order to increase the amount of content you have access to.
• Track impact of social media and marketing efforts. Report success metrics to the company owners, and participants in order to gain future buy in.
• Design visually appealing graphics using Adobe Illustrator for social media posts.

Requirements

• Proven experience in creating social media campaigns to increase engagement.
• Ability to explain the result or impact on those campaigns.
• Strong skills in content creation and advertising strategies.
• Proficiency in web tools and platforms related to social media marketing.
• Familiarity with Google Analytics and other analytics tools to share performance of campaigns.
• Excellent research skills to identify trends and insights that inform strategy.
• Ability to work collaboratively within a team while also being self-motivated.
• Strong proofreading skills with attention to detail in all written communications.
• A creative mindset with the ability to think outside the box.

Benefits

• eligible for discounts on services