Social Media Manager

Dallas, TX (On-site)

Salary Not AvailableMid LevelPart time

Posted 4 months ago

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Job Summary

Own Nightly’s social content across Instagram, TikTok, and Snapchat, driving on-brand posts and coordinating a large student ambassador network.

  • Own the content calendar and posting across Instagram, TikTok, and Snapchat.
  • Collaborate with design and video teams to produce on-brand assets.
  • Manage 80+ student ambassadors across 40+ schools to amplify reach.

Job Description

Responsibilities
  • Lead the content. That's basically it. You own Nightly's social presence across Instagram, TikTok, and Snapchat - deciding what goes out, when it goes out, and making sure it actually looks and feels like us.
  • You'll work with our design and video team on assets, and help our student ambassador network (80+ reps across 40+ schools) spread the word through their own audiences.
  • Run the content calendar - plan, create, and post across Instagram, TikTok, and Snapchat
  • Work with our graphic designer and video editors to keep everything on brand
  • Keep an eye on what's working and adjust - we move fast and you should too
  • Help our student ambassador network share content with their audiences
Requirements
  • Based in Dallas, TX
Preferred
  • Some experience creating content or managing socials for a brand, event, or organization.
  • Well-connected in the Dallas social scene – you know the culture and what's going on.
  • You get nightlife culture, live events, and what Gen Z actually cares about.
  • You live on TikTok and Instagram – these platforms aren't work for you, they're second nature.
Nightly logo

Nightly

Your key to the metaverse.

7 employees (3 in marketing)

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
40.4%
Direct
41.3%
Referral
13.5%
Social
3.1%
Paid
1.2%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
2 (29% of company)