Responsibilities

• Own social channels end-to-end, including strategy, content planning, publishing, and performance analysis
• Develop and execute quarterly social strategies aligned to brand, campaign, and business goals
• Define and forecast KPIs, growth targets, and channel budgets
• Build scalable systems for content ideation, production, scheduling, and reporting
• Continuously analyze performance to optimize content, cadence, and channel strategy
• Evaluate and manage social tools, platforms, and external partners to support speed and scale
• Lead ideation and development of a best-in-class social content calendar, balancing brand storytelling, education, and performance-driven content
• Own social copy and ensure all content is aligned with brand voice, tone, and messaging standards
• Concept, script, shoot, and edit high-performing, social-first content across platforms (TikTok, Reels, Stories, Feed)
• Create short-form video content across formats (UGC-style, educational, aspirational, trend-driven, and culturally relevant)

Requirements

• 3+ years of experience in social media and content creation
• Deep understanding of platform-native content and social trends
• Proficiency in Sprout Social, Notion, Adobe Creative Suite, and other editing apps
• Expertise in creating social-first video content for Instagram Reels and TikTok
• Strong storytelling instincts with the ability to translate brand into compelling content
• Highly strategic and data-driven, with a bias toward testing and iteration
• Comfortable operating in a fast-paced, high-growth environment

Benefits

• Competitive salary
• Medical, dental, and vision insurance
• 2 weeks of vacation and 1 week of sick leave (total of 3 weeks)
• Opportunity to work with a talented team and make a significant impact on the company
• Room for career development in a fast-growing, dynamic industry