Responsibilities

• Develop, implement, and manage social media strategies across Instagram, Facebook, X, TikTok, LinkedIn, and YouTube, including planning and publishing content in alignment with the overall marketing calendar.
• Manage and engage Navy Pier’s social media communities, responding to comments, messages, and fostering positive interactions.
• Ensure all social media content for events, promotions, and campaigns reflect Navy Pier’s brand standards, including visuals, messaging, influencer partnerships, and paid social.
• Utilize social media automation and analytics tools to streamline posting, track engagement, and provide data-driven insights.
• Track and report on social media performance, providing insights and recommendations to improve engagement, reach, and content effectiveness.
• Monitor trends, platform updates, and competitor activity to recommend innovative social strategies.
• Coordinate with internal departments and external agencies to centralize and share assets.
• Attend on-site events as needed to capture high-quality content or support live social media coverage.

Requirements

• Minimum 3 years of experience managing social media for a brand or organization, including content planning, publishing, community engagement, and performance tracking.
• A strong portfolio showcasing storytelling across social platforms, including video and photo.
• Must work on-site at Navy Pier and able to work extended hours, including early mornings, nights, weekends and holidays, as required.

Nice To Have

• Familiarity with social media tools for posting, scheduling, and analytics (e.g., Meta Business Suite, Hootsuite, Sprout Social), as well as basic knowledge of SEO, is preferred.
• Proficiency in Adobe Creative Suite (Premiere, Lightroom, Photoshop), CapCut, Final Cut Pro, Canva, or similar tools is a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, Film Production, or a related field is preferred.