Social Media Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals to increase brand awareness and audience engagement.
• Create, curate, and manage engaging content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency with branding guidelines.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality graphics and multimedia content.
• Monitor social media analytics using tools like Google Analytics, Hootsuite, Buffer, and native platform insights to assess campaign performance and optimize future content.
• Engage actively with followers through social media communication, responding promptly to comments, messages, and reviews to foster positive relationships.
• Manage paid advertising campaigns on platforms like Facebook Advertising to boost reach and target specific audience segments effectively.
• Conduct social listening to gather insights on public sentiment, industry trends, and competitor activities for strategic planning purposes.
• Collaborate with cross-functional teams including public relations, marketing online analytics, branding, and graphic design to ensure cohesive messaging.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in media editing tools such as Adobe Creative Suite (Photoshop, Illustrator), video editing software, and graphic design applications.
• Solid understanding of SEO principles, keyword research techniques, web analytics tools like Google Analytics and web analytics platforms.
• Familiarity with social media management applications including Hootsuite and Buffer for scheduling and performance monitoring.
• Knowledge of social media marketing strategies including content creation, content writing, social media content marketing, and paid advertising campaigns.
• Strong relationship management skills with the ability to engage diverse audiences effectively.
• Excellent proofreading skills combined with attention to detail in content creation and editing processes.
• Ability to analyze digital marketing performance data using marketing analytics tools to inform strategy adjustments.

Benefits

• Employee discount
• Flexible schedule
• Referral program