Social Media Manager at Minnesota Sports & Entertainment | Saint Paul, MN | $65K/yr – $80K/yr

Social Media Manager

Saint Paul, MN (On-site)

$65K/yr – $80K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own social content and fan engagement for multiple hockey accounts, balancing live event coverage with audience growth, while leading a small team and coordinating with creatives and operations.

Own content strategy execution across digital and social touchpoints to deepen fan relationships.
Own day-to-day posting, content calendars, and live-event coverage across multiple accounts.
Own cross-functional collaboration with Creative Services, Video Production, Marketing, Operations, and Ticketing to drive audience and revenue outcomes.

Job Description

Responsibilities

Develop, lead, and manage the content strategy across digital and social media platforms to grow and maintain audience engagement.
Oversee the scheduling and posting of photos, videos, articles etc. to all major social media platforms on a day-to-day basis that will engage and grow our various channels.
Schedule & post content for the following accounts: MN Wild, Wild Gives Back, MN Wild Pup, Wild on 7th, Hockey Day Minnesota (as needed)
Daily maintenance and oversite on the following accounts: MN Wild, Wild Gives Back, MN Wild Pup, Wild on 7th, Hockey Day Minnesota
Craft brand or product stories that will engage audiences on an emotional level.
Engage directly with fans and represent the brand at live events, community programs, and in-game experiences to deepen fan relationships and visibility.
Interact with fans, run in-game contests, and cover the action live.
Attend: Community events, Wild Foundation events? (as listed) or other events requiring content support
Lead strategic marketing initiatives and cross-functional collaboration while managing, guiding, and developing team members.
Develop and drive strategies for unlocking new audiences and revenue opportunities while growing engagement with current fans.

Requirements

Bachelor's degree in Marketing, Communications, or other related field, sports emphasis is a plus or equivalent experience
Knowledge of hockey is required
At least four years of experience in the field, with a proven track record of managing social media accounts and content
Proven people management experience, including directly supervising, coaching, and developing staff or interns
Exposure using social media analytics is a plus
Proficiency in MS Word, Adobe Creative Suite (Lightroom, Photoshop, etc.)
Experience managing content for accounts on Instagram, Facebook, X/Twitter, LinkedIn, TikTok and YouTube
Previous experience working with a content calendar is preferred but not required
Experience with project management systems (Wrike preferred)
Travel up to 60% (away games, league meetings, draft, etc.)

Nice to Have

Content calendar experience preferred
Wrike (project management system) preferred
Excellent verbal and written communication and interpersonal skills
Proven planning and organizational abilities with demonstrated follow through
Decisive prioritization, focus on getting things done quickly and flawlessly
Positive attitude and desire to be successful while having fun
Demonstrated ability to write and create on-brand, engaging social media content
Ability to work with tight deadlines
Ability to work independently and as a team player
Passion for photography
Self-directing, self-motivating, and able to work with a diverse group of people

Benefits

Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

Minnesota Sports & Entertainment

MINNESOTA SPORTS & ENTERTAINMENT is a team of talented and empowered individuals that infuse a passionate spirit into our events and the MN Wild! Our purpose is to Create a Greater State of Hockey, a greater connection to our community. We do this through commitment to serving our organization, serving one another, our fans and guests and our community. We create moments that turn into memories.

Founded in 2008

St Paul, Minnesota, USA

42 employees