Responsibilities

• Own Middesk’s organic social presence end to end, with a primary focus on LinkedIn, X, Reddit, and emerging technical communities.
• Define the role each channel plays across awareness, validation, amplification, and conversion support, and hold a high bar for what’s worth posting.
• Create and publish social-native content (short-form video, threads, carousels, commentary) that drives meaningful engagement, not just impressions.
• Run fast, lightweight experiments on hooks, formats, cadence, and distribution; build repeatable formats from what works and quickly drop what doesn’t.
• Partner closely with Brand, Product Marketing, and Storytelling to translate flagship assets (data reports, product moments, customer stories) into social content that travels further.
• Shape and support executive social presence, especially on LinkedIn, through theme development, drafting, editing, and ghostwriting that sounds credible and human.
• Stay close to conversations in fintech, fraud, compliance, and B2B infrastructure; engage selectively and surface patterns, objections, and emerging narratives back to internal teams.
• Measure success beyond vanity metrics: growth in engaged followers within our target audience, quality of conversation, and clear top- and mid-funnel signal via UTMs, attribution, and sales feedback.

Requirements

• 6+ years experience in social, content, or brand roles, ideally in B2B SaaS, fintech, or adjacent technical industries.
• A social-native thinker who understands how relevance, credibility, and momentum are built.
• Strong writing instincts and comfort publishing ideas under your own judgment.
• Opinionated with good taste; you know when to push, refine, or pause.
• Curious and pattern-driven, with the ability to turn signals into insight.
• Comfortable creating or directing short-form video and collaborating closely with designers.
• Data-literate and outcome-oriented, using metrics to sharpen judgment rather than dictate it.
• Self-directed and confident partnering cross-functionally in a fast-moving environment.