Responsibilities

• Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering
• Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling
• Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content
• Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives
• Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members
• Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support
• Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way
• Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically
• Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage
• Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations