Responsibilities

• Directly lead the Social Media Specialist(s) and other positions as the team grows
• Own day-to-day posting and execution across Burn Brand’s global social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, X).
• Oversee community management
• Build and manage social media content calendar that integrates with Burn Brands Master Calendar finding strategic times to cross promote
• Partner with advertising agency to align organic + paid efforts for maximum ROI.
• Execute real-time social content at events, ensuring alignment with funnel goals.
• Track, compile, and analyze performance of organic channels, delivering insights that influence paid strategy.
• Coordinate with Brand team to make sure brand voice is aligned.
• Travel to events and manage on-site execution on an as-needed basis

Requirements

• 3–5 years social media management experience
• Proven track record of connecting social strategy to measurable business outcomes (CPL, CAC, engagement lift, etc.)
• Strong writing and content creation skills
• Familiarity with paid media and how organic integrates
• Proficiency in social scheduling, analytics, and community management tools
• Bachelor’s degree in Marketing, Communications, or related
• Ability to meet deadlines in a fast-paced environment and balance multiple responsibilities
• Strong interpersonal skills and ability to work well in a team environment
• Strong task management skills
• passion for health and fitness

Preferred

• Nutritional expertise and/or experience working in health/wellness industry
• Passion for fitness, health and nutrition, enthusiastic about Burn Boot Camp’s mission
• Understanding of the marketing funnel, customer lifecycle and journey building principles
• Ability to interpret, articulate, and present campaign analytics to various stakeholders
• Ability to manage time and multiple priorities for varying internal and external partners
• Experience in Wrike or other project management platform