Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Create engaging, high-quality content including text, images, videos, and graphics using media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to captivate target audiences.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer, maintaining a steady flow of fresh content while monitoring platform-specific best practices.
• Utilize social listening tools and social media analytics to track audience engagement, identify trends, and inform content creation for maximum impact.
• Implement social media advertising campaigns on platforms like Facebook Advertising to boost visibility and reach targeted demographics effectively.
• Monitor digital marketing performance through Google Analytics and web analytics tools to evaluate campaign success and optimize future strategies.
• Engage actively with followers by responding to comments, messages, and inquiries promptly to foster strong community relationships.
• Collaborate with cross-functional teams including marketing, PR, and design to ensure cohesive branding and messaging across all digital channels.
• Conduct keyword research and SEO practices to enhance content discoverability and improve search engine rankings related to social media content.
• Stay current on industry trends, platform updates, media editing techniques, and best practices in digital marketing performance monitoring.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design and media editing tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite; experience with video editing is a plus.
• Familiarity with social listening tools (e.g., Brandwatch), social media analytics platforms (e.g., Sprout Social), and marketing online analytics like Google Analytics.
• Knowledge of SEO principles, keyword research techniques, and digital marketing performance monitoring strategies.
• Excellent content creation skills with a knack for compelling storytelling through written words, visuals, and multimedia formats.
• Strong relationship management skills with the ability to engage communities authentically and professionally via social media communication channels.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms is highly desirable.
• Ability to analyze data insights from various sources to measure success and refine strategies continuously.
• Exceptional proofreading skills combined with a keen eye for branding consistency across all digital assets.