Responsibilities

• Content Strategy: Develop and execute a comprehensive content calendar.
• Execution: Create and schedule posts across platforms (minimum 5x per week).
• Production: Script content for UpRoot and its partners.
• Editing: Perform basic video editing or collaborate with an editor to ensure high-quality output.
• Community Engagement: Respond to comments/DMs and manage ManyChat integrations to foster a vibrant community.
• Substack Management: Collaborate with UpRoot leadership on weekly Substack posts.
• Analytics: Monitor performance, track engagement, and adjust strategies based on data.
• On-Camera Brand Ambassador
• Hosting: Act as a consistent face for UpRoot by hosting various videos.
• Education: Deliver policy breakdowns and create introduction/explainer content.
• Newsroom Mentality: Provide rapid response content to relevant breaking news.
• Output: Produce approximately 4 videos per week.

Requirements

• Experience: 2 or more years of social media experience, preferably within the advocacy or nonprofit sectors, but other experience including building a personal social media brand will be considered.
• Technical Skills: Advanced proficiency in video editing, scripting, content strategy, and email marketing with a willingness to learn and adapt to the latest tools.
• Communication: Exceptional writing and storytelling abilities with the skill to explain complex policy topics simply.
• Presence: Comfortable and authentic on-camera.
• Mindset: A self-starter who can execute with direction while thriving in a collaborative, fast-paced environment.

Preferred

• A preferred understanding of food systems, policy, or social justice advocacy.

Benefits

• Salary: $60,000 per year plus a comprehensive benefits package