Social Media Manager: Lead Content Strategist & Creator at EarthShare | District of Columbia, USA

EarthShare

Social Media Manager: Lead Content Strategist & Creator

District of Columbia, USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive UpRoot's content and social media presence as a hands-on creator and on-camera ambassador, coordinating strategy, production, and rapid policy education.

Own content calendar, production, and posting cadence (minimum 5 posts/week) across platforms.
Must-have: 2+ years in social media/advocacy or nonprofit, strong on-camera presence.
Standout: Role blends policy education, video production, and audience engagement in a startup.

Job Description

Responsibilities

Strategy, Creation & Management
Content Strategy: Develop and execute a comprehensive content calendar.
Execution: Create and schedule posts across platforms (minimum 5x per week).
Production: Script content for UpRoot and its partners.
Editing: Perform basic video editing or collaborate with an editor to ensure high-quality output.
Community Engagement: Respond to comments/DMs and manage ManyChat integrations to foster a vibrant community.
Substack Management: Collaborate with UpRoot leadership on weekly Substack posts.
Analytics: Monitor performance, track engagement, and adjust strategies based on data.
On-Camera Brand Ambassador
Hosting: Act as a consistent face for UpRoot by hosting various videos.
Education: Deliver policy breakdowns and create introduction/explainer content.
Newsroom Mentality: Provide rapid response content to relevant breaking news.
Output: Produce approximately 4 videos per week.

Requirements

Experience: 2 or more years of social media experience, preferably within the advocacy or nonprofit sectors, but other experience including building a personal social media brand will be considered.
Technical Skills: Advanced proficiency in video editing, scripting, content strategy, and email marketing with a willingness to learn and adapt to the latest tools.
Communication: Exceptional writing and storytelling abilities with the skill to explain complex policy topics simply.
Presence: Comfortable and authentic on-camera.
Mindset: A self-starter who can execute with direction while thriving in a collaborative, fast-paced environment.
Subject Matter Interest: A preferred understanding of food systems, policy, or social justice advocacy.

Benefits

comprehensive benefits package

EarthShare

3.5 Glassdoor

EarthShare recognizes the power and influence that committed individuals can have for our planet. That’s why for more than three decades, EarthShare has worked with employers in both the public and private sectors to ensure environmental nonprofits are represented in workplace employee giving and engagement campaigns. Through this work, we have provided millions of individuals with the opportunity to begin and continue their environmental journeys. To date, over $375 million and countless other actions have been contributed through EarthShare to further environmental progress.With a vision of everyone supporting a healthy planet, EarthShare provides a variety of tools, programs, and inspirational content to engage businesses, individuals, and nonprofits, making it possible for a larger, more inclusive community of people to help solve the environmental crisis. Our programs welcome new advocates into the fold, streamlining and enhancing efforts to create positive change. With our expert guidance, action can be faster, more enjoyable, and create even greater impact.Join our growing movement of change makers, passionate businesses, and nonprofit innovators to help transform our future.Stay in the loop! Subscribe to our e-newsletter: earthshare.orgFind us on Facebook: www.facebook.com/earthshareFollow us on Twitter: twitter.com/EarthShare

Founded in 1988

Washington, District of Columbia, USA

40 employees (6 in marketing)

www.earthshare.org

59% recommend to a friend

70% CEO approval