Responsibilities

• Plan 30-day content calendars across Reddit, TikTok, LinkedIn, Facebook, Instagram, and X
• Write captions and create or coordinate with designers to finalize posts
• Apply conversion-focused CTAs and UTMs for tracking
• Test UTMs and forms to ensure accurate CRM lead capture; coordinate with dev on fixes
• Partner with internal and external teams to create and amplify assets and campaigns
• Pitch short-form content ideas, angles, and clip selections to the video editor for repurposing long-form video
• Maintain consistent brand identity while adapting tone, format, and strategy to each brand's positioning
• Track KPIs (impressions, engagement, CTR) to continuously improve campaigns
• Test copy and visuals on key posts to identify top-performing strategies
• Share high-performing organic content with the paid media team for boosting and advertisement adaptation

Requirements

• 4-6 years of experience managing social media for a brand, agency, or in-house marketing team
• Proven track record of growing engagement and lead generation through organic social
• Strong writing skills with the ability to adapt tone across multiple brand voices
• Comfortable working with data; pulling reports, spotting trends, and translating numbers into action
• Experience coordinating with designers, video editors, or external creative partners
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• Tools & Software
• Sprout Social
• Google Analytics/GA4, Google Search Console, native platform insights
• Zoho CRM

Preferred

• Familiarity with UTM tracking, CRM lead flow, or performance marketing fundamentals is a plus
• B2B, fintech, or payments industry experience is a plus