Social Media Manager

Los Angeles, CA (Remote)

$65K/yr - $75K/yr (Est.)Mid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the creation and publishing of short-form social content with a TikTok-first focus, turning trends into on-brand, warm beauty content while actively engaging a loyal community.

  • Content Production: ideate, shoot, and edit TikTok-first videos and on-brand assets for Instagram and emerging platforms.
  • On-Camera Leadership: consistently appear on camera with natural voiceovers and GRWM-style content to drive real-time coverage and audience connection.

Job Description

  • Own day-to-day content creation and publishing across TikTok and Instagram. TikTok is the primary creative focus — you are ideating, shooting, and editing original content for the platform regularly
  • Appear on camera regularly. Comfortable leading videos, voiceovers, GRWM-style content, and real-time coverage
  • Develop and execute a content calendar that reflects the brand's tone: warm, accessible, and beauty-first
  • Identify ongoing social-first content series that are brand-aligned but drive entertainment value for our audience
  • Capture and edit short-form video content. Comfortable working with trending audio, transitions, and formats
  • Collaborate with the Brand team to translate campaign concepts into social-native executions
  • Identify and flag opportunities for real-time content or reactive moments. Stay ahead of trends, sounds, formats, and cultural moments relevant to the brand
  • Own and grow KITSCH's community presence across Instagram, TikTok, and any relevant emerging platforms
  • Develop a content strategy that keeps followers engaged, informed, and close to the brand
  • Monitor and engage with the KITSCH community across platforms with a warm, on-brand voice
  • 1-3 years managing social for a consumer brand, beauty brand, or similar — or you are a full-time content creator with a track record of building and engaging an audience
  • Deeply fluent in TikTok. You know what's trending before it trends, and you understand what makes content stop a scroll
  • Confident and natural on camera. You don't need a lot of direction to show up well
  • Strong aesthetic eye. You understand the KITSCH world: fun, accessible, beauty-first, and community-driven
  • Scrappy and resourceful. You can create compelling content with a phone and good instincts
  • You write well. Short-form captions, community replies, and brief copy are a strength
  • Flexible and calm under pressure. Launches, last-minute pivots, and fast-moving schedules don't rattle you
  • Comfortable with flexible hours. Social media doesn't keep office hours
  • Self-directed. You don't need hand-holding to execute, but you communicate proactively
  • Background in beauty, personal care, or lifestyle is strongly preferred
Kitsch logo

Kitsch

3.1 Glassdoor

Your best friend in beauty. Leader in solid shampoo and conditioner along with hundreds of beauty products that are sustainable, specifically tailored for all hair types and accessible for everyone.

Founded in 2011
Los Angeles, California, USA
131 employees (48 in marketing)
54% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$14.9K
Traffic Source Mix
Search
27%
Direct
57.3%
Referral
4.3%
Social
10.2%
Paid
0.9%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
29 (22% of company)
Median Career Experience
8.5 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2