Jonesworks, Inc,

Social Media Manager

New York City, NY (On-site)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and shape the social media program for a sports-focused client, driving engaging content, brand consistency, and measurable growth through cross-functional collaboration and data-driven optimization.

  • Own social content strategy and calendar to boost engagement, views, and audience growth across NFL/NBA-aligned markets.
  • Partner with design, talent relations, and marketing to ensure a consistent brand voice and timely campaigns.
  • Analyze performance data, report insights, and identify opportunities to expand reach, interaction, and revenue.

Job Description

Responsibilities
  • Develop and execute social media strategies to meet talent and brand objectives and drive engagement and growth across various social media platforms
  • Manage and maintain the company's social media profiles and presence, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok
  • Create and curate compelling content that aligns with brand voice and resonates with the target audience
  • Monitor social media trends, tools, and applications, and implement best practices to optimize social media presence and performance
  • Engage with online communities and monitor conversations to build brand affinity and address inquiries or concerns
  • Collaborate with cross-functional teams to ensure consistency in messaging and brand positioning across all social media channels
  • Track and analyze social media metrics and prepare monthly reports on performance, insights, and recommendations for improvement
  • Stay up to date with industry trends and developments in social media and provide recommendations for innovative and effective social media campaigns
  • Post highly relevant and topical content in line with the client’s brand and values, particularly in the fast-paced environment of professional sports, with a deep knowledge and passion for NFL and NBA
  • Help develop and execute a world-class content strategy that drives engagement, views, and revenue with proactive and reactive ideas